I help growth, innovation and venture leaders shape what to back next — and build the decision systems, venture engines and operator capability to make it real.
My edge is that I combine senior strategic advisory with hands-on opportunity shaping, tech venture building (idea-market) and capability development.
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Inside roles and adviser engagements across TMT · FinTech · Insurance · CleanTech · Public innovation
£1.6bn+ new revenue line shaped · £10bn portfolio managed · £100m+ startup programmes launched · £2m innovation fund built
Most organisations are built to manage risk. Few are built to manage uncertainty.
I work between today's plan and the decisions that haven't been made yet. Fuzzy briefs become decisions you can act on — propositions, products or ventures shaped with the owners, pressure-tested with real customers and real numbers. By the time the board paper gets written, the risky assumptions have already been answered.
The moment before commitment — when a team still has the chance to choose more bravely, and avoid wasting years on the wrong direction.
I tell the truth, lead the shaping work, and leave the team stronger than I found it. I don't sell a way of working I wouldn't run myself.
Opportunity architecture is the way I help teams move from uncertainty to sharper choices, validated opportunities and stronger venture systems. Four moves run through every engagement.
Sense what's shifting in the world, frame the bets worth examining.
Test the bets against real customers and real numbers.
Shape the propositions, products or ventures with the people who'll own them.
Hand over with the reasoning, the methods and the next moves in your team's hands.
How this practice is built. Four commitments — from first call to handover.
Your team brings the domain expertise. I bring the questions, the structure and an outside view — and we find the answers together. When the work hands over, the reasoning stays with your team.
Twelve months after I leave, your team can find the next direction without me. That's the test.
Senior specialists, brought in project by project. No bench mark-ups, no innovation theatre.
Work is scoped upfront around decisions, outputs and capability transfer. Ongoing advisory is structured by quarter — defined deliverables, not open-ended day-rate engagements.
No innovation theatre. No decks for the sake of decks. No generic mentoring. I work alongside your team: scope the work, design the workflows, build the team, orchestrate the work, manage stakeholders, programme manage.
Recognise one of these? Half an hour. Working, not pitching — leave with a sharper framing of the question and an honest read on whether I'm the right help.
Start with a discovery call →She has an uncanny ability to take a fuzzy and complex challenge, break it down, test its assumptions and bring the real opportunity into focus.
Head of Ventures · Citi Ventures
Half an hour. No pitch. Bring the live question — leave with a clearer framing of it, and an honest read on whether I'm the right help.
Book a discovery call →LONDON · UK AND EUROPE